How to talk about Yumzi without sounding like an ad

Rose · 2 September 2026

The fastest way to lose a cooking audience is to sell them something. You know this, because you scroll past the same posts we do. So here is what we know about talking about Yumzi in a way that reads like you and not like a placement. Most of it we learned from reading 1,163 App Store reviews of recipe apps, and from a lot of comment sections under cooking videos.

Use their word

People do not say “recipe backlog” or “content library”. They say “saved”, and they often put it in quotes themselves: the recipes they “saved” and never found again. That word is the whole problem, and it is already in your comments. When someone writes “saving this”, that is the person Yumzi is for. Give them their own word back.

It is losing, not failing

In those reviews, people described the problem as forgetting and losing a recipe 160 times. They described it as guilt zero times. Nobody feels they failed at a saved video; they feel it disappeared. So never tell a follower they will not cook it. Talk about the video that will be hard to find again, never about the person who did not get round to it. “You’ll never make it” lands as a verdict. “This one will be somewhere in the pile by Thursday” lands as recognition.

Show it, do not describe it

Yumzi’s strongest moment is the app reading a real video and pulling out the amounts. One clip of that, on one of your own videos, does more than any sentence about accuracy. Take a video of yours that never had the recipe written down. Send it to Yumzi on camera. Show the ingredient list that comes back. That is the demo, and it is forty seconds.

Concrete beats abstract every time. “Two chicken thighs, one tablespoon of gochujang” is worth more than “the exact quantities”.

Say the limit out loud

Yumzi never invents a dish or an ingredient. When an amount is not in the video, it estimates it and marks it with ~, so you can see which lines were read and which were estimated, and any line can be fixed in a tap. Say that as a limit, because it is one, and because a stated limit is what makes everything else you say believable. Anyone can claim their app reads video. Almost nobody says what happens when a line is missing.

Do not oversell it, and do not oversell us

Yumzi is small and new. Your dashboard shows how many people have an account today. Use that number if you need one, never a bigger one. Do not quote ratings or reviews we do not have. Do not call it “AI recipes”; it transcribes creators’ recipes, it does not write them. Do not say everything is free forever; saving, cooking and the shopping list are, reading videos has a ceiling. And do not say anything about Albert Heijn beyond the one sentence in the guide, and only to a Dutch audience.

Tell people it is a partnership

Say you are in Creator Partnerships with Yumzi. Dutch advertising rules require it, and it is also the honest thing. Use a label a viewer cannot miss: ‘AD’, ‘Reclame’, ‘(Betaald) partnerschap’ or the platform’s paid-partnership feature, with Yumzi tagged or named. Say it at the start of a video, on every frame of a story, and at the top of a caption, not among the hashtags. ‘Affiliate’ or ‘partner link’ on its own is not enough. A disclosed partnership reads as a recommendation. An undisclosed one, found out, reads as everything you posted being for sale.

Three angles that are yours to adapt

1. The silent reel test. One of your videos with no written recipe, sent to Yumzi on camera, and the list that comes back.
2. The pile. “‘Making this next week’ has been in my saves since March.” Everyone has the folder. Show yours, then show one of them cooked.
3. Your name on the plate. Only if your own cooking videos get saved: a follower cooks your dish and their share card reads “Read from @you’s reel”. Show that card. A promo video about Yumzi never lands on a recipe.

Adapt, do not copy. A line that sounds like us in your mouth sounds like an ad. The guide has the full list of what is true and what not to say, and the program starts at yumzi.food/creators.